Location-based entertainment (LBE) has existed for centuries. Arcades, boardwalks, zoos, and museums - LBEs one and all, providing unique entertainment or information specific to a location. Something changed in the last few years, though. The proliferation of WiFi networks, GPS, and mobile platforms enable users to create, or at least access, their own LBEs on the go. No longer restricted to a desktop machine, the interactive space now stretches into the real world, taking the user with it. To paraphrase George Clinton, free your playfield and your ass will follow. By extending interactive space into the physical world, LBEs recast many tropes. Passive TV advertisements actively engage consumers as interactive installations tailored to specific locations, for example. Social networking increases its relevance when your phone alerts you that a second-degree contact is within 50 feet. Long denounced for sedentary, anti-social trappings, video games, are suddenly vigorous when they’re a geo-caching treasure hunt played on Main Street. This panel examines trends in LBE, particularly on the information front, and it details how technology is enabling new opportunities in this space.
On the panel, IGDA Rodney Gibbs IGDA Marta Vieira Dir Business Dev & Ops, YDreams Andy Mathis Motorola
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